Minimize The Risk Of Data Breach In Your CRM Systems – Be Aware Of The Danger Involved

Maxis CRM

Author

April 18, 2023

“A data breach can happen to any company, but the damage it can cause to your customer’s trust and your company’s reputation can last for years.”

Data leakage can be a major threat to businesses, leading to financial losses, reputational damage, and legal consequences. A Customer Relationship Management (CRM) system is a critical component of many organizations and holds sensitive information about customers, partners, and business operations. Thus by being aware of the potential dangers of a data breach in CRM and taking proactive steps, you can protect your business and ensure that your customer information remains safe and completely secure. 

Your sales data drives your team’s daily actions on every account propels predictions, and, as a result, maintains stakeholder trust. In short, it helps you to keep the bottom line going. Despite this, half of all CRM users lose a good amount of their revenue due to inadequate or poor data quality management. Thus it is customary to check in on your pipeline and your team’s performance in the CRM on a daily basis. 

But wait…have you ever considered or thought about if the data that enables critical sales decisions are actually and truly reliable? When the data contained in your CRM system is not checked on a routine basis, then you are more or less likely to be in a situation similar to a car crash. Imagine all the debris scattered all over the road and the pavement, calling for a red flag to be shown warning other drivers about the crash. Similarly, if the data in your CRM is scattered all over the place and that data qualifies as “BAD” then there is a high chance that you may witness a “Data Breach In CRM OR CRM Data Leakage”. 

Having said that, let us first understand what exactly data breach in CRM is all about!

What Is Data Breach In A CRM Software? 

Data breach in CRM software refers to the unauthorized access or exposure of sensitive customer data stored in the CRM system. This can occur due to poor security measures, human error, or cyber-attacks. Thus Preventing data breach in CRM is crucial for maintaining customer privacy and trust in a business.

In simple words, when sales data that are of low quality are present in your database, they can often leak into your systems causing a situation called “Data Leakage”. Do not mistake the word leakage similar for water leaking from a broken drum or pipe. The word “leakage” here refers to faulty data getting into your systems & ruining your team’s productivity. Obviously, productivity happens to be a crucial factor for your salespeople and when it is hampered, you can witness chaos everywhere. 

Hence, if your CRM isn’t constantly checked and given a thorough run-through, then definitely your salespeople will miss out on the ones who could be your potential customers and those who will drive high value in CRM for business. This can thus indirectly hamper the roadmap and the strategy that had been formulated by your team. Eventually, you would see a drop in the number of customers. 

With that being said, let us dig deeper to see how such low and faulty data affects sales productivity and effectiveness.

Inaccurate Information: Salespeople often communicate through various apps and crucial data tends to mix up and even that data would seem to get befuddled. If the data entered into the CRM system is incorrect or outdated, sales representatives may be working with false information and wasting time pursuing leads that are no longer valid. 

Time-consuming Data Cleaning: Cleaning up low-quality data is a time-consuming process that takes sales representatives away from their core tasks of selling and engaging with customers.

Missed Opportunities: If the CRM system is missing critical information about a customer, sales representatives may miss out on potential sales opportunities.

Reduced Trust: Customers may lose trust in a business if they believe that their personal information is not being properly managed and protected.

Therefore, it’s important to ensure that the data entered into a CRM system is accurate and up-to-date to maximize sales productivity and effectiveness.

Now having analyzed the cause and effects, let us now look into what exactly can be done to eliminate CRM data leakage. 

How To Eliminate Data Leakage In CRM Software?

To eliminate data breach in CRM software, the following steps can be taken:

1. Implement Robust Security Measures
2. Train Employees
3. Limit Access
4. Regularly Back Up Your Data
5. Use Software With Built-in Security Features
6. Work With A Reliable Vendor

Let us see them in detail:

1. Implement Robust Security Measures: Implement encryption for sensitive data, establish strong passwords and two-factor authentication, and regularly monitor and audit access to the CRM system.

2. Train Employees: Educate employees on the importance of data privacy and the consequences of data leaks. Also providing training on how to handle sensitive data securely will bring a great difference. 

3. Limit Access: Limit access to sensitive data to only those who need it and regularly review access permissions to ensure that they are up-to-date.

4. Regularly Back Up Your Data: Regularly backup critical data to minimize data loss in case of a security breach.

5. Use Software With Built-in Security Features: Consider using CRM software that has built-in security features, such as data encryption, access controls, and audit trails.

6. Work With A Reliable Vendor: Choose a CRM vendor like Maxis CRM which has a proven track record of providing secure solutions and regularly monitoring their security measures and practices.

By taking these steps, businesses can minimize the risk of data leakage in their CRM system and protect the privacy of their customers.

Let Us Wrap Up…

Data leakage in CRM software can have serious consequences for businesses and their customers, including loss of sensitive information, reduced customer trust, and potential legal liabilities. To minimize the risk of data leakage in CRM software, it is crucial to implement robust security measures, train employees on data privacy, limit access to sensitive data, regularly back up data, and work with reliable vendors who provide security solutions. By taking these steps, businesses can protect the privacy of their customers and maintain the integrity of their sensitive information.

Maxis CRM

Author

April 18, 2023